Marketing for Digital World

Marketing for Digital World

Author: K R Mohan
 

Publisher: Sonali Publications
Year: 2025
eISBN: 9788184116526
Language: English

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 1. A Consumer Perspective of Personalised Marketing
 2. An AI Revolution from an open AI
 3. Impact of Digital Transformation on Marketing
 4. Permission Marketing in Online Advertising
 5. Influencer Marketing Through Social Media and Its Impact on Target Customers: A Review
 6. Social Media and Marketing
 7. The Emerging Role of Artificial Intelligence in Marketing
 8. Artificial Intelligence
 9. Artificial Intelligence in Advertising 
10. Chatbots: In the Context of Business Automation