Tourism Marketing and Development

Tourism Marketing and Development

Author: Romila Chawla
 

Publisher: Sonali Publications
Year: 2025
eISBN: 9788188836505
Language: English

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1.    Introduction
2.    Tourism Marketing and Development 
3.    Pricing Tourism Products and Services 
4.    Tourism Marketing
5.    Product Development and Demand Pattern 
6.    Tourism Advertising: Some Basics 
7.    Evaluating Tourism Advertising: With Cost Comparison Methods
8.    Marketing Tourism
9.    Selecting Promotional Media
10.  Packaging: A Tourism Marketing Tool 
11.  Tourism Brochures to Boost Business 
12.  National Tourist, Organization and Marketing of Tourism
13.  How to Advertise in an Energy Crisis 
14.  Community Travel and Tourism Marketing 
15.  Managing Tourism Information Systems 
16.  Marketing Strategy for Tourism Development: A Case Study of Nepal