Advertising and Sales Management

1.     History of Advertising
2.     Advertising Research
3.     Research and the Meaning of Advertising Effectiveness
4.     Measurement of Advertising Effectiveness
5.     Prediction of Long Term Advertising Effectiveness
6.     Advertising Repetition and Consumer Beliefs
7.     Psychology of Comparative Advertising
8.     Theory and Method in the Study of Ad and Brand Attitudes
9.     Seasonal Advertising
10.   Web Advertising
11.   Drawback of Stopping Advertising
12.   Planning Campaign Strategy
13.   Management Tactics
14.   Sales and Marketing Statistics
15.   Forecasting Sales and Market Share
16.   Influencing Sales People
17.   Feedback from the Sales Environment